Downton Abbey's stars are poking fun at the water bottle goof, all for the benefit of charity.
The popular BBC drama made headlines after a plastic water bottle appeared in the background of a promotion photo for the new episodes.
That prompted ITV to release a second photo to support the charity WaterAid.
"The cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters," a statement said.
"They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity WaterAid."
In the original photo, the modern bottle was perched on a mantelpiece behind Hugh Bonneville and Laura Carmichael, who were in costume as the Earl of Grantham and Lady Edith.
The image was later removed from Instagram and the ITV press site.
An ITV spokesperson said: "While the water bottle is in the uncropped version of a publicity photograph we can assure you that it will not be making an appearance on screen."