NBC 10 wins July 2014 ratings race

NBC 10 was the most watched television news station in Southern New England during the recently completed July ratings period, according to preliminary data from the Nielsen Company*. In all head-to-head newscasts, more Southern New England homes were turned to NBC 10 News than any other newscast in the Providence-New Bedford market.

  • NBC 10 News Sunrise - #1
  • NBC 10 News at Noon - #1
  • NBC 10 News at 5 p.m. - #1
  • NBC 10 News at 5:30 p.m. - #1
  • NBC 10 News at 6 p.m. - #1
  • NBC 10 News at 11 p.m. - #1
  • NBC 10 News Weekend Sunrise - #1
  • NBC 10 News Weekend 6 p.m. - #1
  • NBC 10 News Weekend 11 p.m. - #1

NBC 10 News at 6 p.m. remains the highest -rated newscast in the market with a 7.38 rating and of the 10 most-watched newscasts in the Southern New England, seven are on NBC 10. The Sunday edition of NBC 10 News at 6 p.m. surpassed WPRI's weekday 6 p.m. in both ratings and shares.

"We know that Southern New England's viewers have a choice of where to get their news," said Chris Lanni, NBC 10 News Director. "We are proud of this latest ratings book and will continue to work hard to ensure that our viewers receive the most accurate, interesting and up-to-date news and weather in the market."

NBC 10 I-Team reporter Parker Gavigan broke the story of questionable multi-year concession stand contracts at three Rhode Island state beaches involving a state senator and the chairman of Rhode Island's Democratic Party. Citing time constraints, the party chair resigned a day after the I-Team report aired and a state police investigation is ongoing. The I-Team's Katie Davis exposed decades-old employment documents, which included names and social security numbers, at the site of a former Hope Valley amusement park. While the owner initially denied culpability, continued pressure from the I-Team led to a clean-up of the site and the securing of countless documents containing Southern New Englanders' personal information.

WJAR's main web page,, continues to be an informative force in the market. According to the latest available statistics, NBC 10's news site had over 7.3 million page views during the month of July, which is a 58 percent increase in traffic since July 2013.

WJAR's social media pages continue to be the largest among all media outlets in the market. NBC 10's Facebook exceeded 110,000 fans in July. The news department's main Twitter page is now at nearly 25,500 followers.

About NBC 10

WJAR-TV/DT is the most watched television station in the Providence-New Bedford television market and NBC 10 News is Southern New England's leading news station. WJAR was first launched as a radio station in 1922 and then became the market's first television station in 1949. WJAR-TV/DT is owned by Media General, Inc.

About Media General

Media General, Inc. is a leading local television broadcasting and digital media company, providing top-rated news, information and entertainment in strong markets across the U.S. The company owns or operates 31 network-affiliated broadcast television stations and their associated digital media and mobile platforms, in 28 markets. These stations reach 16.5 million, or 14 percent, of U.S. TV households. Sixteen of the 31 stations are located in the top 75 designated market areas. Media General first entered the local television business in 1955 when it launched WFLA in Tampa, Florida as an NBC affiliate. The company subsequently expanded its station portfolio through acquisition. In November of 2013, Media General and Young Broadcasting merged, combining Media General's 18 stations and Young's 13 stations.

About Nielsen

*Nielsen Station Index (NSI) audience estimates: July 3, 2014 - July 30, 2014 analysis.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands.