NBC 10 wins May 2014 ratings race
CRANSTON, R.I. —
The following is a press release
NBC 10 was the most watched television news station in Southern New England during the recently completed May ratings period, according to preliminary data from the Nielsen Company*. In all head-to-head newscasts, more Southern New Englanders watched NBC 10 News than any other newscast in the Providence-New Bedford market.
This was the first ratings period that WPRI-12 aired identical newscasts on two different networks simultaneously and then combined the two audiences into a single ratings number on one network. Despite this strategy, NBC 10 News remained No. 1 in all head-to-head newscasts and NBC News at 6 a.m., for example, still beat the competition by 23 percent.
NBC 10 News Sunrise at 4:30 a.m. - No. 1
NBC 10 News Sunrise at 5 a.m. - No. 1
NBC 10 News Sunrise at 5:30 a.m. - No. 1
NBC 10 News Sunrise at 6 a.m. - No. 1
NBC 10 News at Noon - No. 1
NBC 10 News at 5 p.m. - No. 1
NBC 10 News at 5:30 p.m. - No. 1
NBC 10 News at 6 p.m. - No. 1
NBC 10 News at 11 p.m. - No. 1
With an 8.22 rating, NBC 10 News at 6 p.m. remains the highest rated newscast in the market. Of the five most-watched newscasts in the Southern New England, four are on NBC 10.
"We are thankful to our loyal viewers for once again turning to 10 for all of their news and weather needs," said Chris Lanni, NBC 10 News Director. "As always, the NBC 10 I-Team worked tirelessly throughout the month to earn our viewers' trust and investigate stories that make a difference in our viewers' lives."
The NBC 10 I-Team broke the story of a $94,000 a year Providence school administrator who had purchased her required Bachelor's Degree through an online diploma mill. The I-Team's story prompted the administrator's resignation and a district-wide examination of employee credentials. The I-Team also exposed accusations of abuse of power within the Cranston police department that resulted in able-bodied employees being placed on leave, costing tax payers nearly a half million dollars.
WJAR's main web page, www.turnto10.com, continues to be an informative force in the market. According to the latest available statistics, NBC 10's news site had 5.3 million page views and 600,000 unique visitors in April.
WJAR's social media pages continue to be the largest among all media outlets in the market. NBC 10's Facebook exceeded 100,000 fans in May. The news department's main Twitter page is now at nearly 24,500 followers.
About NBC 10
WJAR-TV/DT is the most watched television station in the Providence-New Bedford television market and NBC 10 News is Southern New England's leading news station. WJAR was first launched as a radio station in 1922 and then became the market's first television station in 1949. WJAR-TV/DT is owned by Media General, Inc.
About Media General
Media General, Inc. is a leading local television broadcasting and digital media company, providing top-rated news, information and entertainment in strong markets across the U.S. The company owns or operates 31 network-affiliated broadcast television stations and their associated digital media and mobile platforms, in 28 markets. These stations reach 16.5 million, or 14%, of U.S. TV households. Their network affiliations include CBS (12), NBC (9), ABC (7), Fox (1), MyNetwork TV (1) and CW (1). Sixteen of the 31 stations are located in the top 75 designated market areas. Media General first entered the local television business in 1955 when it launched WFLA in Tampa, Florida as an NBC affiliate. The company subsequently expanded its station portfolio through acquisition. In November of 2013, Media General and Young Broadcasting merged, combining Media General's 18 stations and Young's 13 stations into the 31-member group that exists today. Five of the stations have been on the air since 1949: WCMH in Columbus, Ohio; WVTM in Birmingham, Alabama; WJAR in Providence, Rhode, Island; KWQC in Davenport, Iowa; and KRON in San Francisco.
*Source: Nielsen Media, May 2014