Making their Mark: The Nitro Cart
PROVIDENCE, R.I. (WJAR) —
Sure, you've had iced coffee.
You've probably even had cold brew.
This is something entirely different. This is nitro cold brew from the Nitro Cart.
“It's cold brewed for 24 hours, so you let it sit in water for 24 hours, it eliminates the acidity and bitterness of traditional iced coffee, and then adding the nitro -- pure nitrogen to it -- it gives it a really creamy texture, similar to a Guinness beer,” Nitro Cart co-founder Sam Lancaster told NBC 10 News.
“We use a local roasted espresso blend that we've sort of co-created with our roaster that's signature to us,” explained fellow co-founder Audrey Finocchiaro.
Clearly, Finocchiaro and Lancaster make a mean cup of coffee. But they've also brewed up a pretty solid business model.
“The beauty with a cart is you can get mobile and go anywhere and pop up, and really get in people's faces and get to know the customer,” said Finocchiaro.
Their flagship, roaming Nitro Cart, was built by Finocchiaro’s father.
“He did a good job,” she said. “It was just a sketch on a napkin, and he made it come to life.”
You can also find Nitro Cart coffee throughout Rhode Island and Massachusetts. They've got nitro cold brew taps installed in 26 shops and restaurants.
“Super creamy. I feel like the flavors are really great. It's smooth,” Chanel Sinclair said after buying a cup. “Actually, I really, really like this one.”
Others shared similar sentiments.
“Oh, it's delicious, just on its own,” echoed a fellow customer. “There's, like, extra flavors to it that you don't have with just a regular black coffee.”
The Nitro Cart is something of an overnight success, considering Finocchiaro and Lancaster just launched the business last summer. They credit Providence with helping the Nitro Cart grow.
“It’s a super creative community,” said Lancaster.
“Everyone here is so nice and encouraging and helps us,” she said. “We would wouldn't be anywhere without everyone that's supporting us every day.”
And they're not done growing. The Nitro Cart just moved into a new production space to keep up with demand.