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New Bedford is home to new record shop

Tucked in a 300-square foot storefront in the revitalizing downtown of the Whaling City, "Purchase Street Records" seems to be the nostalgic throwback that people who love music have been looking for. (WJAR)

Tucked in a 300-square foot storefront in the revitalizing downtown of the Whaling City, "Purchase Street Records" seems to be the nostalgic throwback that people who love music have been looking for.

Roger Chouinard opened the store less than two weeks ago.

“I have grandmothers that come in here,” he said. “I have Soul stuff, I have Punk Rock kids that come in here. I’m also making sure I have stuff for everybody.”

Roger's was bitten by the Rock and Roll bug as a kid. He played drums, taking after his uncle, who was in Billy Squier's band.

In a report from the UK, for the first time vinyl sales have outpaced digital downloads this year, a tipping point.

“They want something physical,” Chouinard told NBC 10, pointing out that that shoppers want something they can hold in their hands, as well as look at the artwork and read the liner notes. “They want this ‘Cure’ record, they want the ‘Clash’ record.”

Shopper Sheila Martin of Mattapoisett was in the store buying some Christmas LP’s for her son, who has a turntable.

“I don't like Kindles,” said Martin. “I like to hold a books, so I kind of get this.”

While the bulk of the store focuses on LPs, there is a seven-inch smaller record section that includes some rare 33 1/3rds, as well as the traditional 45s.

With the resurgence, to play off the popularity, at the end of 94HJY's "Paul & Al Morning Show", they play a "final vinyl" cut from the selections at Purchase Street Records.

“There really is a huge difference when you hear a record, you know, the needle on the vinyl,” said Co-Host Paul Fuller, who was in the store to pick up next week’s selections for the radio show.

Jen Mello last bought a record more than 10 years ago. While she mostly has CDs now, she is pleased the store has opened, agreeing that vinyl has a “rounder sound.”

There are not just records to buy and sell at Purchase Street, there are buttons, memorabilia, and free use of the refurbished Pac-Man game.

Brad Mascarenhas of New Bedford stopped in, asking about how some of the records he has at home are valued to be purchased by the store. After his questions were answered, he hopped on for a game of Pac-Man.

“You come in here, you look at all the records of every genre, every decade, and every time period. It's just unbelievable, really cool,” Mascarenhas said. “And with vinyl making such a big comeback, it's really cool to see it happening in this city.”

Roger said he’s in this for the long haul.

“I enjoy it,” he said. “This physique doesn't like manual labor. I want to play drums and sell records.”

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