On The Tee: Titleist's Southern New England roots
NEW BEDFORD, Mass. —
There's a good chance that Titleist golf ball you play with, just happened to be made in New Bedford.
For the past 30-plus years, Titleist has been played by the majority of professional players on the U.S. PGA Tour and more than all other golf balls combined.
Titleist golf balls are created in Ball Plant III. The top selling Pro V1 and Pro V1x golf balls have been selling at the top of the market every month for over 15 straight years. The Pro V1 and ProV1x is designed to be the best performing golf ball for players of all skill levels and swing speeds. Besides the Pro V1s, the NXT Tour, Velocity and DT TruSoft will compliment your game. On average, in Plant 3, they process over 1 million golf balls per day on normal production days.
We got an exclusive look behind the scenes in what makes a Titleist golf ball.
"A Titleist ball has a lot that goes into it. A lot more than most people think. Once we have our raw materials, we own every step of our process. From the beginning to the very end. It starts with synthetic rubber and other chemicals that we put together to make balls specifically for the performance target we are trying to achieve with that ball type. Then we go thru the engine of the ball which is the core. A process of molding with very tightly controlled temperature and pressure to make the core to a specific specification. Then we roll into making the golf ball. Which involves applying our aerodynamic package. Which is the dimple pattern as people know it. Combining some raw materials that forms a specific target for us, that provide the right spin and feel that the golfer is looking for. From there we progress to a finishing operation which applies paint and the Titleist script," said Bill Frey, senior vice president of golf ball operations.
"Titleist started back in 1932. There was a gentleman, Phil Young, who lived in this area and he was an engineer from MIT. He was an avid golfer. He was out in a match with a friend of his, who was a dentist. He missed a well stroked putt. He was convinced it wasn't him or his stroke. He realized it must have been the golf ball. To prove that, he went back to the dentists' office, he X-rayed the golf ball and found that the core was off center. He thought to himself, with his background, he knew he could make a better golf ball," Mary Lou Bohn, president of Titleist golf balls.
"He set to work with another fellow MIT classmate and they formed the Titleist golf ball division. And in 1935 the first Titleist golf ball was introduced."