NBC 10 News dominates May ratings period
NBC 10 News at 6pm is the Area's Most Watched News, 11pm Time Period is No Longer a Contest
NBC 10 News remains the dominant television news source in Southern New England, according the preliminary data from the Nielsen Company for the just-completed May sweeps period. Of the top ten news shows in Rhode Island and Bristol County, MA, eight are on NBC 10.
NBC 10 News at 6:00pm, with Patrice Wood and Gene Valicenti, is the most watched local newscast in the market. With 53,000 viewers, the newscast showed 10% growth year-to-year and has 12,000 more viewers than the nearest competitor. With 6 and 7 ratings respectively, NBC 10 News at 5:00pm and 5:30pm both showed year-to-year growth and won their time periods.
WJAR's freshman newscast - NBC 10 News at 7:00pm with Dan Jaehnig and Alison Bologna - continues to be one of the most watched 7pm newscasts in the country. With a 6 rating and 37,300 viewers, the newscast is in a ratings tie with former time-period powerhouse Wheel of Fortune.
The once-competitive 11:00pm time period is no longer a contest. With a 6 rating and 36,300 viewers, NBC 10 News at 11:00 with Patrice Wood and Dan Jaehnig experienced 6% year-to-year growth. WPRI saw its 11:00pm newscast decline 15%, dropping its rating below a 4. With WPRI/WNAC's 10:00pm newscast stagnant year-to-year, WJAR retains the "Late Night News Leader" title with a combined 12 rating points at 7:00pm and 11:00pm, versus WPRI's combined 8 rating points at 10:00pm and 11:00pm.
NBC 10 News Sunrise with Frank Coletta and Barbara Morse Silva remains the dominant morning newscast in Southern New England. WJAR's two-and-a-half hour news block grew its audience year-to-year by 2%. The 6:00am hour maintained a 6 rating, book-to-book. The market's premier morning newscast surpassed the competition by 2 full rating points and 12,000 viewers. The 5:30am news block experienced the most impressive growth. With a remarkable 24% year-to-year increase, this newscast now has 15,000 more viewers than the nearest competitor.
"The NBC 10 News Team works tirelessly around the clock to produce original, hard-hitting reports that are relevant to our viewers' lives, said Chris Lanni, NBC 10 News Director. "It's always an honor when the audience rewards us by turning to 10."
NBC 10's newly designed web site, www.turnto10.com, continued to show growth with nearly 3 million page views last month and 500,000 unique visitors. Users are rediscovering NBC 10's home on the web, which launched with new features and a more intuitive layout. Also in May, the station's Facebook page, www.facebook.com/nbc10, surpassed 64,000 fans and its Twitter page, www.twitter.com/nbc10, eclipse 18,000 followers, giving NBC 10 the largest social media audience in the Southern New England media market.
About NBC 10
WJAR-TV/DT is the most watched television station in the Providence-New Bedford television market and NBC 10 News is Southern New England's leading news station. WJAR was first launched as a radio station in 1922 and then became the market's first television station in 1949. WJAR-TV/DT is owned by Media General, Inc.
About Media General
Media General is a leading provider of news, information and entertainment across 18 network-affiliated broadcast television stations and their associated digital media and mobile platforms. The company's stations serve consumers and advertisers in strong local markets, primarily in the Southeast. Media General's network affiliates include eight NBC stations, eight CBS stations, one ABC station and one CW station. Six of the company's stations operate in the Top 40 markets in the United States. Media General's stations reach more than one-third of TV households in the Southeast and more than 8 percent of U.S. TV households. Media General entered the television business in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC affiliate. Today, WFLA is the company's largest TV station, operating in the 14th largest DMA in the United States.