Viewers rally to 'Help These Faces'
Millions of cats and dogs are euthanized every year, but through spaying or neutering, a pet's life can be saved.
On Feb. 6, NBC 10 joined the fight to end the euthanasia of unwanted pets.
Viewers were encouraged to 'Like' NBC 10 on Facebook, and if the station reached 50,000 fans by the end of February, it would donate $5,000 to the Ocean State Animal Coalition to benefit the Rhode Island Community Spay/Neuter Clinic.
The station's goal was reached on Feb. 27.
"The campaign was very successful and we reached our goal earlier than expected," said NBC 10 General Manager Vic Vetters. "The campaign helped to raise awareness for this great cause and we are ecstatic that our viewers pulled together to reach the 50,000 goal."
Throughout the campaign, viewers posted thousands of photos on the NBC 10 Facebook wall showing their adopted family members. NBC 10 showcased many of the photos during newscasts throughout the month.
NBC 10 will formally present the check to the Ocean State Animal Coalition at 2 p.m. on Wednesday, Feb. 29. Pam Knoecklein, director of the Rhode Island Community Spay/Neuter Clinic, will be present to accept the donation on behalf of the organization.
The RI Community Spay/Neuter Clinic is located in Warwick, RI and services pets from Rhode Island, Massachusetts and nearby Connecticut.