Let's Go Brandon store opens in North Attleborough

NORTH ATTLEBOROUGH, Mass. (WJAR) — A Let's Go Brandon store has opened in North Attleborough.

The North Washington Street store sells "Let's Go Brandon" merchandise like hats, shirts, and signs.

The phrase "Let's go Brandon" started at an Oct. 2 NASCAR race at the Talladega Superspeedway in Alabama, according to the Associated Press.

• READ MORE: RI's non-emergency transportation broker under investigation after patient dies from crash

Brandon Brown, a 28-year-old driver, had won his first Xfinity Series and was being interviewed by an NBC Sports reporter.

The crowd behind him was chanting something at first difficult to make out.

The reporter suggested they were chanting “Let’s go, Brandon” to cheer the driver.

But it became increasingly clear they were saying: “(Expletive) Joe Biden.”

It's unclear if there are similar Let's Go Brandon stores in the area.