Online dating app gives users in real-time advice

Kevin Murray is the CEO and co-founder of Icebrkr, an online dating service that uses artificial intelligence to give daters real-time advice while they are creating their profile and conversing with others on the site.

A North Attleborough man is working his way into the highly-saturated online dating market.

Kevin Murray is the CEO and co-founder of Icebrkr, an online dating service that uses artificial intelligence to give daters real-time advice while they are creating their profile and conversing with others on the site.

"Truth be told, most of the time online dating stinks because of you," Murray, who has extensive experience with online dating, said. He used to be a dating consultant for Eflirt, and has personally experienced the ebbs and flows of online dating.

"I realize a lot of the people have problems optimizing their profile and creating avenues to start conversations," he said.

Murray, along with his partner Mark Brehaut, created a digital owl named Hootie.

Hootie is the AI bot that acts as daters' personal wingman. It will give advice as to which pictures you should post, how to write your profile, and even when to ask someone out.

"You can't use Icebrkr and say, 'I didn't know,'" said Murray.

NBC 10 News spoke with potential daters to get their opinions on the technology.

Hunter Heberg of Warwick thinks it's a good idea.

"During the conversation, you can say what you want and be you," he said. "But sometimes it's a little intimidating to start that or to know if you should ask someone out."

But Eren Oztunc, also of Warwick, had other thoughts.

"If I'm on a dating site, I don't want to be talking to someone who's consulting an owl or something like that,” Oztunc said. “I want to know it's a person."

Mara Martinez's feelings are split.

"I feel like you have to come up with your own responses for sure, but it's nice to have that to fall back on," she said.

Murray and Brehaut continue to work to secure investments to be able to finish development of the site's first model. They hope it can launch within the next couple of months.

To secure an early registration for the site, click here. You can also follow its progress on Facebook.

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