Send To 10: #WhatTheFluff Challenge

The latest viral video challenge is leaving dogs wondering, "What the fluff?" (NBC)

The latest social media challenge may have your dog thinking, "What the fluff?"

The concept is simple.

A person plays peek-a-boo with a dog behind a blanket, but then runs away before the blanket drops, leaving the dog bewildered.

Some of the reactions making their rounds on the internet have been hysterical.

If you and your dog are up to the #WhatTheFluff challenge, record a video and Send to 10.

We might use it on the air.

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