NBC 10 WJAR wins February ratings
From Sunrise to the Night Team, NBC 10 is No. 1 in all time periods, including America's No. 1 7 p.m. Local News
Southern New England’s News Leader, NBC 10 WJAR, was once again the most watched television news station in the region and ranks among the top television stations in the nation. In the recently completed February ratings period, NBC 10 News at 7 also retained its title as America’s highest rated 7 p.m. local newscast.
NBC 10 WJAR beat all other competitors in the Providence/New Bedford market in the coveted persons 25-54 demographic in 10 out of 10 newscasts. NBC 10 WJAR also won eight of 10 newscasts in household ratings. The powerful NBC 10 Sunrise newscast continues to be Southern New England’s top choice in the morning. More people watch NBC 10 Sunrise between 4:30 and 7 a.m. than any other newscast.
Head to head with NBC Boston, NBC 10 WJAR had nearly double the households at 6 a.m. and 6 p.m., despite the Boston market being more than four times the size of Providence/New Bedford. Plus, in only its fourth month on the air, “10 at 10” on Me-TV Providence beat every newscast on WLNE ABC 6 in the 25-54 demographic.
"We’re pleased that so many Southern New Englanders 'Turn to 10' each day for their local news," said Scott Isaacs, news director. "Having the Super Bowl and the Olympics at the same time happens once every 12 years. We took full advantage with Sports Team 10's week-long live coverage of the Patriots' trip to Super Bowl LII, followed by live reports from the Winter Games in South Korea."
"In between, the NBC 10 I-Team exposed a major problem with the 911 call system, a surprising tax for Rhode Islanders who shop online, and why it's so hard to get paid back for pothole damage," continued Isaacs. "We also revealed new treatments – and new concerns – in a week-long look at the war on opioid abuse."
Source: Nielsen Local TV View, February 1-February 28, 2018, Adults 25-54
About NBC 10
WJAR-TV/DT is the most watched television station in the Providence-New Bedford television market and NBC 10 News is Southern New England’s leading news station. WJAR was first launched as a radio station in 1922 and then became the market’s first television station in 1949. WJAR-TV/DT is owned by the Sinclair Broadcast Group.
Sinclair Broadcast Group, Inc., one of the largest and most diversified television broadcasting companies, owns and operates, programs or provides sales services to 190 television stations in 89 markets. For more information, please visit our website at http://www.sbgi.net.